Once upon a time, open houses were a go-to strategy to sell your home. Prospective buyers would scour the Sunday paper, circling properties to view. There wasn’t much to go on but a brief description. If there was a photo, it was often tiny, grainy, and black and white.
Obviously, a lot has changed, thanks to the internet. Buyers are now equipped with detailed listings that include photos and videos. Add to that online digital mapping, and they can even “tour” the neighborhood without leaving home.
Thanks to these tools for real estate shopping, sellers might think there’s no need for an open house. After all, potential buyers can see all the great things your home has to offer. They can do a virtual walk-through. Then, if your house checks all of their “must-have” boxes, they will call their real estate agent to make an appointment to see it in person.
All of this has sparked debate about whether or not open houses sell homes, or if they are just a waste of time.
But you can’t ignore human nature. Not only do people want to see the property for themselves, they want it to be easy. It’s a lot more convenient to hit several open houses on a weekend, rather than coordinating their schedule with a realtor. At an open house, they can “kick the tires,” so to speak—at their own pace, and without feeling pressured.